Jay
Sharfstein

I’m an Executive Creative Director, brand strategist and commercial director whose work has been recognized at Cannes, the One Show, Communication Arts, the Clios, and more. I’ve spent 25 years building brands and agencies in New York and New Jersey.

A brand platform is the idea everything else is built on. For each of the businesses below, I found what it could own and wrote the platform that shaped its website, its messaging and its branded materials.