Jay
Sharfstein

I’m an Executive Creative Director, brand strategist and commercial director whose work has been recognized at Cannes, the One Show, Communication Arts, the Clios, and more. I’ve spent 25 years building brands and agencies in New York and New Jersey.

Positioning is the part of the work nobody sees and everything stands on. For each of these businesses, I discovered what it could own and wrote the position the brand and its creative were built on.