JAY SHARFSTEIN
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Food Network

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Food Network Challenge

In an effort to increase male viewership in primetime, Food Network began airing a competition show. What better way to highlight the right way to compete with food than by showing the wrong way to compete with food.

Food Network Challenge print: sumo wrestler and gingerbread man Food Network Challenge print: water polo player with a cake Food Network Challenge print: table tennis player with a ham paddle
TV, Print, OOH

Alton Brown

This campaign was for Alton Brown’s show, the lead-in to Food Network’s nighttime block. It ran as two TV spots, with print and OOH.

Shiner
Shiner
Egg
Egg
Print and OOH Alton Brown print: His mother was a chef. His father was a Vulcan. Alton Brown OOH: Life’s mysteries, explained. Like the laws of thermodynamics as they relate to flan. Alton Brown print: Watch. Learn. Drool.
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