JAY SHARFSTEIN
← Advertising

NJCU

See the NJCU brand positioning →
OOH

OOH Campaign

“Look Up” ran in downtown Jersey City, where many NJCU grads work. “Ballerina” ran along the Jersey Turnpike to announce the Joffrey Ballet’s move from Manhattan to NJCU’s new auditorium.

NJCU billboard on the Turnpike: Ever seen a ballerina leap across the Hudson River? NJCU bus shelter: Look up. Now wave to some of our recent business grads.
NJCU PATH train car card: Learn to translate big data into big dollars. NJCU station poster: When you better understand the world, you’re better poised to lead it.
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