About

Hi, and welcome. That’s me in a 1940s De Havilland Beaver, on the way to a fishing outpost in the backwoods of Ontario. I’ll take an adventure wherever I can find one, which explains raising two very energetic boys in a New York City apartment, our recent move to North Florida, and a career spent in advertising.

Copywriter, agency founder, group creative director, executive creative director and brand strategist. After 25 years, I still believe the work is the strategy. Get it right, and the client and the agency both win.

I started as a copywriter at Lowe & Partners, where I wrote much of Sprite’s “Image Is Nothing / Obey Your Thirst” campaign, along with work for Mercedes-Benz, Sony, Perdue Farms and a Sun Microsystems piece which won a Silver Pencil at the first One Show Interactive. At Fallon New York, I built campaigns for Time Magazine and Ariba and worked on FX, the U.S. Open and national new business pitches.

After freelancing in New York and San Francisco for BBH, McCann, Y&R and JWT, I joined JWT as SVP/Group Creative Director on the $70 million Smirnoff and Smirnoff Ice business, where I wrote and produced a Super Bowl spot. In 2005 I left and founded Filter Advertising, which we grew into two offices in New York and New Jersey. At Filter I wrote and directed campaigns for USA Network, A&E, Food Network, HGTV, Retro Fitness and Suntory in Japan. In 2013, Laughlin Constable acquired Filter to be their East Coast office, where I became EVP and Executive Creative Director.

For the past nine years I’ve been a Partner and Executive Creative Director at Splendor, where I’ve helped transform the agency from a project-based design shop into a retainer-based strategy and creative consultancy, and helped it earn a place on the 2026 Inc. 5000 list of America’s fastest-growing companies. I also lead brand positioning for all of our clients, from an international natural food color company and a cyber recovery firm to commercial real estate developers, universities, critical communications companies and a fan app for the Florida Panthers.

Recognized by

• The One Show
• One Show Interactive
• Cannes Lions
• Communication Arts
• The Clio Awards
• The Effies
• The Andys
• Radio Mercury Awards
• Art Directors Club
• New York Festivals
• London International Awards
• The Addys
• AICP
• Promax
• OMMA Awards
• The Davey Awards

My Sprite “Timmy’s Dream” and Perdue “Now Arriving” spots reside in the permanent collection of the Paley Center for Media in New York City.

Leadership & Experience