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Designer Imposters

Print, Social

Designer Imposters

If you can’t beat ’em, mock ’em. Aimed at cash-strapped teens, this campaign parodied fashion advertising. It got pulled early under pressure from the big fragrance brands, which the client took as a win.

Print

Designer Imposters print: Sucker. For those who pay more than they need to.

Designer Imposters print: Punk’d. What you get for paying more than you should for designer fragrances.

Designer Imposters print: Rip Off. At $60 a bottle, what else would you call it?

Social

Designer Imposters social post: Flat Broke pour homme. For those who smell good enough to get the girl but can’t afford to take her out.

Designer Imposters social post: Gullible parfum. For those who believe expensive ad campaigns and airbrushed supermodels make a fragrance smell better.

Designer Imposters social post: Robbed eau de parfume. For those who pay far more than they should for designer quality fragrances.

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