This happened in the early days of digital, when nothing like it had ever been tried. The New York Times and A&E partnered on a first-of-its-kind homepage takeover for the Fugitive Chronicles launch. I wrote the creative, and The Visionaire Group, a production company in LA, brought it to life. It was shortlisted at Cannes, recognized by Communication Arts, won at OMMA and took Best in Show at the Davey Awards. With a TV spot running alongside it, the launch became one of the highest-rated in A&E history.
TV
