Retro Fitness

OOH, Print

Fresh New Look & New Campaign

Everything here began with a blank page. We created the look, the voice and the lines, then carried them from the gym floor to a spectacular in Times Square. When the work started, Retro was a regional chain of just under 30 gyms. Today it has 150 franchises nationwide, and it’s still growing.

Times Square spectacular Retro Fitness Times Square spectacular: This New Year’s, watch the ball drop along with your pants size.

Retro Fitness print: Your first exercise? Picking your jaw up off the floor.

Retro Fitness print: A full-on health club for under 10 bucks a pec.

Retro Fitness print: Increase your smile mass.

OOH

Retro Fitness billboard: Get ripped. Not ripped off.

Retro Fitness billboard: Less reps to your wallet.

Retro Fitness billboard: You’ll feel the burn everywhere but your wallet.

Retro Fitness shopping cart placement: Walking these aisles doesn’t count as cardio.

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