“Image is Nothing. Obey Your Thirst.” might be the most fun I’ve had in advertising. What other campaign lets you mock advertising itself? The TV got into a bunch of the books, the “anti-jingle” radio spots across every musical genre did well in the shows, and Sprite saw double-digit growth. Adweek named “Timmy’s Dream” one of the Best Spots of 1999, and it now resides in the permanent collection of the Paley Center for Media.
TV
Timmy’s Dream
Slammed
Posterized
Tricks
Not So Refreshed Feeling
Radio: anti-jingles
Jingles Are NothingCrappy Jingle Style
You Don’t Get Thirsty with Your EarsAnthem
All We Want to Do… Is Sell Some Freakin’ SpriteR&B
