At the time I presented this concept for the Fugitive Chronicles launch, I wasn't even sure the technology existed to pull it off. Luckily, A&E was the kind of client who liked to push the envelope and they found a way to do this first of its kind takeover. I'm glad they did as this execution was subsequently honored at Cannes.

I also wrote and directed the accompanying TV spot which ran concurrently with the digital buy. Together, they resulted in one of the highest rated show launches in A&E history.