I got introduced to The Mayor's Alliance for NYC's Animals not long after I started volunteering for a local pet rescue group. The Mayor's Alliance was aware that I worked in advertising and asked for my help in creating some adoption TV, print and poster work. In fact, these were the very first spots I directed. The DP (Anthony Wolberg), the producer (Suzanne Crowe), the crew and the print photographer (Phillip Toledano) all donated their time to this pro-bono effort. I remain grateful to them to this day.