If you can't beat 'em, mock 'em. Aimed at cash-strapped teens, this print and digital campaign parodied fashion advertising to let kids know they can afford to smell great without having to shell out big bucks.  This work actually got pulled early, due to the pressure the major fragrance companies were putting on the publications where our campaign was running. These competitors spent far more on media than DI's parent company, so they ultimately won. Still, I consider this a victory, as did our client who was thrilled to be getting under their collective skin.