At the time I presented this concept for the Fugitive Chronicles launch, I wasn't even sure the technology existed to pull it off. Luckily, A&E was the kind of client who liked to push the envelope and they found a way to do this first of its kind takeover. I'm glad they did as this execution was subsequently honored at Cannes.

I also wrote and directed the accompanying TV spot which ran concurrently with the digital buy. Together, they resulted in one of the highest rated show launches in A&E history.

Not only did I help name this powerful start up, I crafted the brand position and created a majority of the messaging via a hero video, subsequent cut downs , Youtube videos, social messaging and a “Train Like” sub-campaign.

In an effort to increase male viewership in primetime, Food Network began airing a competition show. What better way to highlight the right way to compete with food, than by showing the wrong way to compete with food.

A big part of my role includes writing Strategic Brand Positions for many of our clients. After in-depth interviews and detailed questionnaires, I seek out unique angles from which to create holistic, strategically grounded creative positions (and manifestos) from which a brand can elevate their messaging.

This was a campaign for the Boys & Girls Club Annual Giving Campaign. We wrote and shot a serious of videos that appeared on their site and were used in a massive email campaign.

The "Get Out" campaign was written as a wake up call for couch potatoes. It all started with a great strategy that challenged people to "live deep and suck out all the marrow of life". Ok, so the planners blatantly ripped off David Henry Thoreau... Still, it was a great platform to write to.

During my time at Filter, I worked closely with USA on a number of projects. It started with a script for Monk. Years later, I wrote and directed a campaigns for Suits, In Plain Sight and others. I also wrote co-branded promos for Burn Notice and a behind the scenes locations tour of White Collar, sponsored by Ford Fusion Hybrid. We cut a :60 that ran on air and a two minute integrated version for the web.

The Image is Nothing, Obey Your Thirst campaign for Sprite might've been the most fun I've had in advertising to date. What other ad campaign lets you actually mock advertising? Not only did the television work get in a bunch of the books, we created "anti-jingle" radio spots across all musical genres which did great in the shows as well. The campaign was a massive success for Coca-Cola, with the brand experiencing double-digit growth.

I don’t design sites and I don’t program sites.

What I do is write and help design the home page to immediately convey the brand’s spirit and DNA, setting the stage of what’s to come.

Amazing things are happing in Kentucky. And not just on the hardwood.

This recent re-brand for UK HealthCare is a fully-integrated, 360 degree, media-agnostic, insert latest buzz-phrase here, effort. The campaign is running in TV, Print, OOH, Digital, Pandora, Mobile, Social and Transit. We also created a department specific internal employee communications plan that included messaging on posters and digital screens that appeared throughout the hospital system.

The 'Intelligent Nightlife' tagline was already in place when I was hired at JWT. But as Group Creative Director, I was able to shift the campaign away from a 'lifestyle' approach to a sophisticated comedy approach. Over the course of a few years, I wrote and led teams in producing a bunch of fun spots including including "Rap Video", which aired on the Superbowl.

This anti-bullying campaign for Prevention First was created to help boost the organization's awareness as well as to promote their on-premise school programs. Aside from the print ads that ran in magazines and local papers, mailers were sent to middle and high school principals all across New Jersey. The result was a record number of presentations – and hopefully a few less kids getting harassed at school.

Some introductory print and OOH for the C-230, as well as an introductory E-Class ad featuring its iconic headlights.

The “Look Up” creative was strategically placed in downtown Jersey City where many NJCU grads have found employment. The “Ballerina” creative was posted along the Jersey Turnpike to announce the Joffrey Ballet’s move from Manhattan to NJCU’s new auditorium in Jersey City.

This was a spot I directed at Filter for CBS College Sports. There were many more to follow that the network produced themselves, but this one was the first out of the gate and served a template for the campaign. I didn't confess to Mike "Big Dawg" Woods that I was a die-hard Gator fan until after the shoot for fear he'd shut it down. He told me later that was a "probably a good idea."

This was a print and digital effort for Angelcare baby monitors. Because of their high-def screen, crystal clear audio and an under the mattress movement sensor pad, these monitors act like a second set of mom eyes and mom ears.

Remember them? The girls we love to hate. We had a blast writing and directing this promo for one of their upcoming seasons. 

I did a lot of work with Food Network during my time at Filter. 

This particular campaign was for Alton Brown's show which was the lead into Food Network's "nighttime" block. I wrote and directed the two spots and created the accompanying OOH and print work as well.

I got introduced to The Mayor's Alliance for NYC's Animals not long after I started volunteering for a local pet rescue group. The Mayor's Alliance was aware that I worked in advertising and asked for my help in creating some adoption TV, print and poster work. In fact, these were the very first spots I directed. The DP (Anthony Wolberg), the producer (Suzanne Crowe), the crew and the print photographer (Phillip Toledano) all donated their time to this pro-bono effort. I remain grateful to them to this day.

I consider every opportunity to be a creative opportunity. When Smirnoff wanted to introduce their line of flavored vodka's, the client asked for a simple bottle shot with an accompanying recipe. What we brought them was exactly that, with a bit of a twist.

Retro was one of our first clients at Filter. When we started with them they were a small regional operation with just under 30 gyms. Today, they're at 150 franchises nationwide and still growing.

I helped this commercial furniture company with their “Gordon is Good” rebrand, helping to craft their website, their ‘look-book’, social and email efforts.

This print campaign for the Community Foundation of New Jersey targeted wealthy philanthropists across the Garden State in order to help facilitate their charitable giving. These ads called attention to how donations could be used to dramatically impact local communities. 

If you can't beat 'em, mock 'em. Aimed at cash-strapped teens, this print and digital campaign parodied fashion advertising to let kids know they can afford to smell great without having to shell out big bucks.  This work actually got pulled early, due to the pressure the major fragrance companies were putting on the publications where our campaign was running. These competitors spent far more on media than DI's parent company, so they ultimately won. Still, I consider this a victory, as did our client who was thrilled to be getting under their collective skin.

This TV, print, OOH and web idea is pull out of a larger campaign rooted in patient stories that are demonstrating Northwestern Medicine's "Impact Everyday".

This little Mother's Day campaign went a long way for SpaFinder.com. They liked the creative so much they decided to use it for an email campaign, their social channels as well as on their home page carousel. 

Back in my Lowe days, I helped brand Jim Perdue as the 'new' face of the company. Perdue was a lot of fun to work on, as the client always bought good work. In fact, our Now Arriving/Hare Krishna spot was finalist at Cannes and the newspaper ads shown here both got in the One Show.

"There's no substitute for an experienced partner." That was the idea behind this B2B campaign I did while at Fallon for our online procurement client, Ariba.